Market Disruption: Your Brand Needs to Create a Ruckus

Why is market "disruption" causing such an uproar in the marketing world? And more importantly, how should brands be responding to it? Let's explore what "disruption" means in marketing. Disruption refers to two major marketing trends: the rapid evolution of technology and the shifting consumer expectations that coincide with it; and the creative, game-changing ways that br ...Read the full article