Monday Catch-up: ‘Pushing’ vs. ‘Shoving,’ Finding Errors and List Management

Happy Monday marketers, and welcome to the first full workweek of autumn. Let’s get the new week – and the new season – off to an informative start with some email marketing news. Here you go: Email marketers should ‘push,’ not ‘shove’ Email is “the greatest push channel of them all,” the “original disruptive channel” and “second to none for customer preference and ROI,” writes ...Read the full article