US Spending $8.4 Billion on Halloween | Are You Getting Your Piece of the Pumpkin Pie?

by Michael Levanduski With Halloween just over a month away, good marketers will begin implementing their holiday strategy very soon. For those who do a good job, it may be an extremely profitable season. The National Retail Federation is predicting that Americans will spend a massive $8.4 billion on Halloween this year, which is the highest it has been in the 11 years that this stat has been tracked.Read the full article