Why UK’s Naked Wines’ US marketing push flopped

Marketing is hard. It’s even harder in new markets. U.K. wine retailer Naked Wines found that out the hard way. Last week, its parent company, Majestic Wines, saw its shares fall 25 percent on the news it would miss its projected profits for 2017. The blame: a £2 million ($2.6 million) marketing mistake tied to a direct-marketing effort in the U.S. for Naked Wines.Read the full article