With Super Bowl-size audience, tonight’s presidential debate will tempt brands to weigh in

by Shareen Pathak
As the first presidential debate airs tonight, with an expected audience of up to 100 million, many brands almost can’t seem to resist getting in on the conversation, despite plenty of executives both in and outside the industry asking if it’s wise. For example, every time Donald Trump mentions building a wall tonight, a beer brand is going to be tweeting about it.Read the full article