How marketers should approach messaging apps

by Tanya Dua
With 257 billion text messages sent every day, messaging apps have surpassed social networks, both in terms of active users and number of sessions. But even while the space presents a huge opportunity for marketers to engage with their audiences, it isn’t without its challenges. Marketers from brands like Marriott, Coach and Cleveland Hustles, as well as technologists from Kik ...Read the full article