New School’s David Carroll: Tech’s made advertising worse

by Brian Morrissey
Subscribe: iTunes | Stitcher | RSS The article of faith underpinning much of advertising technology is the idea that data can be collected to “improve” advertising by making it more relevant. Dog owners will see dog food ads, cat owners will get cat food. But David Carroll, an associate professor of media design at The New School’s Parsons, believes this has never come to fruition.Read the full article