Triggered Email Benchmarks for E-Commerce Brands

Most e-commerce brands (51%) send between two and four types of triggered emails, according to recent research from Bluecore. The report was based on data from 332 million emails sent between July 2015 and July 2016 by 280 Bluecore customers in the apparel, electronics, home goods, and other consumer sectors. Cart abandonment emails have the highest average conversion rate (2.Read the full article