What Social Media Marketers Need to Know About Facebook Live

In the age of Netflix and DVRs, it’s weirdly ironic to watch the growing popularity of live video for social media marketing. Sure, most of it is recorded so you can access it later, but it has far more in common with the nightly news than with modern on-demand, personalized content. It turns out, there’s something about watching an event unfold live that’s hard to replicate.Read the full article