5 Tools for Buying Local Ads in National Publications

by Stephanie Miles
Local audiences are a hot commodity, not just for small businesses, but also for national brands and retailers. Local SMBs and national marketers each make up 36% of spending on locally-targeted advertising, with the last 28% coming from larger local businesses, according to a report from IAB. And while online advertising gets the bulk of the attention, a whopping 87% of local ...Read the full article