Advertisers That Bridge the Live Sports ‘Gap’ Are the Ones That Get Ahead

The past month saw a flurry of advertiser activity, spending and consumer attention dedicated to the 2016 Summer Olympic Games in Rio de Janeiro. Now, with the 2016-17 National Football League season ramping up, advertisers are again facing what seems like a yearly dilemma: Should they spend top dollar to advertise during these live sporting events? With some advertisers sh ...Read the full article