Economist Study: B2B leaders conflicted about content marketing

By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age.Read the full article

Thought leadership disrupted: New rules in the content age - Summary of findings