Facebook and Google Get Closer to Tracking Ads to Store Visits

by Jeff B. Copeland
Facebook and Google Get Closer to Tracking Ads to Store Visits September 27, 2016 - Posted by Jeff B. Copeland to News Buzzwords to learn today: “Online to offline marketing”, meaning direct tracking of a consumer who sees an ad online then goes to the advertiser’s store “Omnichannel marketing”, tracking a consumer who sees ads on different platforms, and finally carries a ...Read the full article