Google announces slew of search ads and Analytics updates at SMX East

by Ginny Marvin
In a keynote discussion Wednesday morning, Google’s Jerry Dischler, VP of search ads, and Babak Pahlavan, senior director of product management for analytics Solutions and measurement, discussed a wide range of topics affecting search marketers and made several announcements. The search ads news centered around audience targeting while the Analytics announcements ranged from ...Read the full article