How do you deal with local SEO KPIs that don’t pass the smell test?

by Andrew Shotland
Today, let’s talk about reporting local SEO results — specifically, reporting them with the tools Google provides. While proving the value of your work has always been a thing, it seems that lately, more and more businesses are looking for ways to justify their local SEO spend. One of the challenges is that most of the time, particularly with multi-location brands, making se ...Read the full article