How Slate tried to wean itself from fly-by Facebook visitors in favor of loyal regulars

by Lucia Moses
Like many publishers, Slate has a Facebook problem. “There was a traffic gold rush, and we participated in it,” said editor Julia Turner. “But this year, when the algorithm seemed more fickle, we began to feel there were diminishing returns for the industry overall. To try and focus on all our energy to bring new readers to site as opposed to serving loyal readers began to fee ...Read the full article