How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast]

It's not even Halloween (despite the abundance of "pumpkin spice" everything on store shelves), but smart marketers are already thinking about next year. With so many channels, it's easy to become paralyzed by choice, but we literally can't afford to maintain the status quo without examining our current results and our audience's ever-changing preferences.Read the full article