Marketing used to be much easier. Get budget. Buy ad. Make claim. Sell product.

by Daniel Burstein
Change. Is. Scary. There was a time, not very long ago, when marketers were the only ones that had the resources to get the message out about products. And they did it through print, TV, and radio ads. And because of this one-sided power, advertisers would pretty much just say whatever ridiculous bunk they could come up with to sell their product.Read the full article