The Future Belongs to the Multichannel Marketer

Seth Godin was wrong. He's famously quoted as saying something like, "Content marketing is all the marketing that's left." The statement traces to a 2008 teleseminar, as reported by Joe Pulizzi in an early post on Content Marketing Institute. It wasn't true in 2008, and despite the explosive growth of the discipline since, it's not true today. (Sorry, Seth.Read the full article