Twitter now lets brands advertise only to potential site visitors likely to become customers

If you’re an advertiser who wants to run ads on Twitter to get people to do something specific on your site — like buy a product or schedule a test drive – but don’t want to pay for people that visit your site but leave without doing anything, now you can. Twitter has opted to let advertisers decide whether they want their ads to simply get people to visit their sites or to ...Read the full article