Two new studies look at what kinds of campaigns, mobile ad formats work best

(Credit: MobileFuse) Since the birth of advertising, marketers have been trying to figure out how they might work best. This week, two new studies presented at the Ad Week conference in New York City offer a few hints. The Advertising Research Foundation (ARF) released its study, “How Advertising Works Today,” which focused on the best strategy for campaigns in this multi-platform world.Read the full article