3 Rules for Creating Branded Content About the Election

The 2016 election is unquestionably the biggest story of the year, which means brands are already jumping into the fray. Bisquick just launched “America’s Breakfast Debate 2016” to mostly positive reactions, and Rock the Vote partnered with Funny or Die on a provocative video starring Katy Perry. If you’re in the business of creating and publishing branded content, it’s critic ...Read the full article