5 charts: The global state of programmatic now

Programmatic is sucking up more and more ad dollars as its buzzword status becomes more deeply entrenched. But as programmatic advertising continues to grow, marketers are becoming more concerned with issues of fraud, transparency and visibility. According to a report published this summer by Magna Global, the global programmatic market will increase from $14.2 billion in 2015 to $36.Read the full article