Digiday Live: How Forbes is fighting ad blocking — and winning

In December 2015, Forbes became took an aggressive approach to its ad-blocking visitors . In this episode of Digiday Live, recorded last week at the Digiday Publishing Summit in Key Biscayne, Florida, Forbes Media CRO Mark Howard Howard describes the four-stage process that Forbes has undergone to better understand its ad-blocking readers, and ultimately reach its sales goals.Read the full article