Growth Plays: 3 Start-Ups Share their Social Successes

By now, we’re all familiar with headline-making stories of social success: Oreo’s dunk in the dark tweet, Coca-Cola’s Share a Coke campaign, and the ALS Ice Bucket Challenge. But what’s a new brand to do when just starting out? How do start-ups fit social into their ever-evolving marketing plans? We spoke with three start-ups experiencing rapid growth and asked them about thei ...Read the full article