How startup bank Monzo is using a community-based marketing approach

Monzo, a U.K. challenger bank, is a rare example of a financial services business that’s taking a grassroots approach to marketing. The startup, still in test mode, has added 40,000 new users in under a year by taking a completely open approach to building a product that fits the needs of its customers, which it inevitably calls “Monzonauts.Read the full article