MasterCard’s head of media: ‘It’s hard for us to pay agencies fairly when they’re making money on the side’

by Tanya Dua
In the wake of the Association of National Advertisers much-publicized report about agency media-buying practices in the U.S. this summer, marketers seem to finally be waking up to the issue of transparency. Several brands — including J.P. Morgan Chase, General Electric and Sears — are reportedly halting media budgets and conducting outside audits, as reported by Business Insid ...Read the full article