The One-Way-Out Formula For Improving Email CTRs

by Aaron Orendorff
“100% email click-through rate is possible,” said no marketer ever. But beating the 2016 average of 3.75%? Absolutely. Naturally, skyrocketing your email open rate is a good start. Yet we both know that’s not enough. Revenue comes from action. And action is all about the click. Many email marketers try to force their subscribers to take action by flooding them with clickable options.Read the full article