What’s more important than a B2B buyer’s lead score?

Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need to get out more, but these can be instructive in drawing some analogies to the topic at hand. Since this post is about leads, here are a few: May the leads be with you. Show me the leads. You can’t handle the leads. B2B marketing is often all about generating leads for sales.Read the full article