Will Snapchat snap?

By Mark Schaefer Snapchat announced that it has renamed itself Snap, Inc., explaining, “Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.” I have a concern about this. Snapchat, er, Snap, is a fledgling company run by a 26-year-old guy.Read the full article