‘A game of Chutes and Ladders’: Nat Geo’s CEO on media and platforms

National Geographic has 60.6 million followers on Instagram and 42.1 million followers on Facebook. It’s also one of nearly two-dozen publishers on the Snapchat Discover platform. But while the Nat Geo brand is big on social, it’s not reliant on platforms in the way that many distributed digital media companies are — and it aims to keep it that way.Read the full article