Are Voice Searches Changing the Nature of SEO?

Over the past few years, the number of voice searches has more than doubled and makes up around 20% of mobile searches. Tools such as Apple’s ‘Siri’, Windows’ ‘Cortana’ and ‘Okay Google’ have made the medium of voice search more accessible to smartphone users worldwide and may have an influence on ad campaigns and even the SEO industry as a whole.Read the full article