Brand Museums: How Companies Tell Their Stories

by Dawn Papandrea
As brands seek new ways to tell their stories, some are finding value in creating brand museums to showcase their company history and heritage. Whether it’s a dedicated space in a flagship store or global headquarters, or a standalone venue such as the Harley-Davidson Museum in Milwaukee or the Mercedes-Benz Museum in Germany, nostalgic on-site visitor experiences can be an ef ...Read the full article