GrubHub’s CMO creates organizational agility to collect diners’ real-time presidential preferences

What does food delivery have to do with the presidential debates? Well, up until a few days ago, many would have said nothing. But not Barbara Martin Coppola, chief marketing officer of GrubHub. “Food is personal, and presidential preferences are personal, too,” she told us. “We knew that our community would be racing home to watch Monday night’s presidential debate, so we d ...Read the full article