How Refinery29 is expanding in Europe

Many U.S. digital publishers are expanding abroad, often relying on local partnerships. But Refinery29 is relying on local teams to create content for national audiences — and build relationships with advertisers. Refinery29 has an 11-person editorial staff in London, where it launched nine months ago; it has a six-person editorial team on the ground in Berlin following its start in early June.Read the full article