Millennials vs. Baby Boomers: How Attitudes and Behaviors Differ [Infographic]

Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms, according to recent research from Nielsen. The report was based on data from the Nielsen Global Survey, which has been polling the attitudes of more than 30,000 online consumers in more than 60 ...Read the full article