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adweek.com - 3 readers - Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat has shown no signs of slowing down. The popular messaging app plans to attract deep-pocketed marketers and investors with the introduction of in-app behavioral targeting in the fourth quarter timed to a rumored IPO.
wsj.com - 35 readers - Ad buyers and marketers are upset with Facebook after learning the tech giant miscalculated the average time people spent watching video ads on its platform.
adweek.com - 2 readers - Anyone who wants to watch livestreaming content on Twitter will soon be able to from an actual television.