Some publishers appear to be cooling on Facebook Instant Articles

by Lucia Moses
Several media outlets, some of them early adopters to Facebook’s fast-loading Instant Article format, are posting less and less there, according to a new analysis by analysis by Newswhip and confirmed in independent reporting by Digiday. Newswhip looked at several publishers’ posts to Instant Articles during a five-day period (Sept. 16-20).Read the full article