Up close at SMX: Using paid search and social together

by Kristi Kellogg
From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social at Pepperjam; Maggie Malek, the head of social at the MMI Agency; and Sahil Jain, CEO of AdStage. No news flash here. Marketing teams cannot afford to exist in silos. Paid search and social are no exception.Read the full article