A CMO’s View: How the The Palace’s email marketing brings Detroit Pistons fans home

by Amy Gesenhues
As the CMO for Palace Sports and Entertainment, Charlie Metzger is charged with bringing a packed house to The Palace of Auburn Hills, home to the NBA’s Detroit Pistons and a regular venue for top performers like Adele, Kanye West and SIA. In his role, Metzger drives a wide range of marketing initiatives.Read the full article