Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts

Demandbase makes its living by identifying if a visitor to a client’s website is from a targeted account and, if so, showing them specific content. And it delivers ads to users from targeted accounts, across the web and in walled environments, like Facebook. But which companies should be on the target list? Previously, that list of targeted accounts could be generated via l ...Read the full article