Huge Changes in Paid Advertising Taking Place

by Michael Levanduski A new study coming from Hanapin Marketing is showing that there is some significant changes taking place in the realm of paid advertising. For one, the report found that programmatic ads are now found in about 50% of all advertisers portfolios. Despite that, however, about 30% that do have it in their portfolio find that it is not an effective option.Read the full article