IAB Report Analyzes Virtual Reality’s Potential as an Advertising Medium

by Greg Jarboe
IAB Report Analyzes Virtual Reality’s Potential as an Advertising Medium October 3, 2016 at 8:42 am PST By Greg Jarboe Leave a Comment Earlier today, the Interactive Advertising Bureau (IAB) and its Mobile Marketing and Digital Video Centers of Excellence released “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization.Read the full article