3 mysterious and scary ways AdWords budget creep can happen to you

by Pauline Jakober
It’s almost Halloween, and what could be scarier than wasted ad spend? Even the most experienced PPC managers can be mystified when a paid search account experiences a sudden surge in ad spend. And unless you have very strict budget settings, this can happen from time to time. While most of the time, a quick surge in ad spend is easily identifiable and is accompanied by an ...Read the full article