Applying the Pixar Pitch to Modern SEO

I recently listened to Daniel H. Pink’s To Sell is Human (having previously listened to the also excellent Start With Why), which is a great book if you don’t particularly like sales but have to do it (e.g. you’re a freelancer/consultant). One part of the book introduces the concept of the Pixar Pitch, which was thought up by former Pixar employee Emma Coates. It is so simple it’s beautiful.Read the full article