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cbsnews.com - 13 readers - Read the BNET Q&A with Domino's Chief Marketing Officer Russell J. Weiner in Domino's: Why We Reinvented Our Pizza -- and Then Promoted How Crappy It Used to Be. Business case study writers, start your engines! Dominos Pizza (DPZ) is embarking on an advertising experiment that will make or b...
adweek.com - 11 readers - The wireless wars have been getting notoriously dirty, and now Sprint has come up with the most deviously clever attack yet—signing up Paul Marcarelli, who worked for years as Verizon's "Can you hear me now?" guy, as its own spokesman.