How Brands Are Using Instagram Stories to Impact the Buyer’s Journey

When you consider the ever-shrinking human attention span (from twelve seconds in the year 2000 to eight seconds now), it isn’t a surprise that authentic, ephemeral content is resonating with social media audiences. The 2016 State of Social Marketing Download Snapchat pioneered this “in-the-moment” idea with branded content, and quickly became a force to be reckoned with.Read the full article