How mobile has changed the way we search, based on 10+ years of eye-tracking studies

by Kristi Kellogg
Chris Pinkerton, the vice president of business development at Mediative, has been tracking the ways viewers look at the Google search engine results page (SERP) since 2003. In that time, Mediative’s eye-tracking studies have revealed major shifts in the way users consume the SERP. At SMX East 2016, he explored the ways the proliferation of mobile devices have deeply impacte ...Read the full article