Indomitable is a mirage

by Seth Godin
One seductive brand position is the posture of being indomitable. Unable to be subdued, incapable of loss, the irresistible force and the immovable object, all in one. The public enjoys rooting for this macho ideal. Superman in real life, but with the rage of a caged tiger. It is our avenger, a Jungian symbol come to life. This is Norman Mailer or Mike Tyson. It's Wells Fargo or VW.Read the full article

Norman Mailer and Gore Vidal Feud on the Dick Cavett Show