NRF’s 2016 holiday retail season forecast: 3.6% increase & strong chance of non-store growth

by Greg Finn
New data from the National Retail Federation (NRF) shows forecasts modest growth this holiday season with expected sales of $655.8 billion, up 3.6% from 2015. This is a record number and the year-over-year growth outpaces 2015 by 0.4%. The great news for online retailers is that all non-store sales are estimated to jump 7% this year.Read the full article